Est. 2026 — San Francisco, CA
An AMM Ventures company
Get paid for
the video. Then for the views.
the network connecting labels with creators who move music — a set rate per video, and a bonus every time it crosses a milestone.
Manifesto / 01
Virality isn't an accident anymore. The biggest songs of the year were marketed into existence — paid creators moving one sound until the whole feed moved with them.
But the people doing that work get paid like extras. A flat fee, a screenshot, an invoice, and no share of what the video actually did. ANTHM pays creators twice — a set rate for the video, and a bonus every time it crosses a view milestone.
Both sides run on numbers nobody typed in. We read view counts off the posted video and verify every creator's handle before they can claim a campaign, so a label buys measured reach, not a media kit.
Pulse / 02
TikTok sound intelligence. Live in the dashboard.Hear it before the feed does.
Pulse watches TikTok around the clock. Every sound in the catalog is scored for velocity and creates-per-day, staged through its lifecycle, and explained by AI that actually watches the videos — so campaigns launch at the front of the wave, not behind it.
How it works / 03
One campaign, start to payout.Budget in. Trend out.
The label
posts the campaign
Pick the song, write the brief, set the rate per video and the bonus ladder. Fund it once and it goes live to matching creators.
The creator
claims and posts
Browse open campaigns, claim the ones that fit, make the video. Every creator on the board has a verified handle and real follower numbers.
ANTHM
tracks the views
We read the posted video's real view count on a schedule and check it against the campaign's sound. No screenshots, no self-reporting.
The money
clears itself
Base pay lands when the work is approved. Every view milestone the video crosses pays out on top of it, automatically.
How creators get paid / 04
A rate for the video. A bonus for the reach.Your pay is a staircase.
Every campaign sets a base rate and a ladder of view milestones. Post the video, get the base. Cross a milestone, the bonus clears on its own — we read the view count off the post, so nobody has to ask.
At 320,000 views
$125
180,000 more views unlocks another $100.
Example rates. Each label sets its own base and ladder when it posts a campaign.
Verified creators / 05
What a label sees before they spend a dollar.Numbers nobody typed in.
A creator proves the account is theirs by dropping a one-time code in their bio. From then on we read the follower count, the likes and the genres they actually post in — straight from the platform, on a schedule.
No media kits. No inflated screenshots. If we can't measure something, we say so instead of guessing.
Example profile.
Who it's for
One marketplace, three sides of the table.Buy reach, not promises.
- →Every creator's followers and engagement are numbers we fetched, not numbers they typed
- →Filter by genre, reach and region, then message the shortlist directly
- →One budget, one dashboard, and a per-video cost you set
Get paid for the video, then paid again for the views.
- →A guaranteed rate for every approved video — no waiting on a brand deal
- →Bonuses that pay out on their own as your video crosses view milestones
- →Verify your TikTok once and your real reach does the pitching
Run your whole roster from one desk.
- →Invite your creators and see every verified stat in one table
- →Claim campaigns on their behalf and track the work end to end
- →Your commission is split at the source — no invoicing your own talent
Signal / 06
Our in-house AI, trained on the feed.ANTHM Signal
We're teaching a model the grammar of virality.
ANTHM Signal is a neural network we're training in-house on millions of TikTok videos, sounds and hashtags. It's early and experimental — for now we're using it to study what actually makes a song catch, and to build the marketing software around what we learn.
Request access / 07